Process:
We started by brainstorming ideas for a product that could be sold in a bottle, then we created a logo and a brand. I worked with Jacquelynn Turnage to create our brand and our boxes. I did most of the template work and put the artwork onto the box, and Jacquelynn did all of the logos and other graphic stuff.
Experience Gained:
I learned a lot about packaging, templates, and Illustrator during this project. I learned how to make a template for a package and how to customize it. I also learned how to work with linked files and 3D revolve in Adobe Illustrator. I am really proud of this project and wouldn't change very much about it.
Reflection:
I really enjoyed working with Jacquelynn, we are are really good team and never got in an argument. We both had equal say in all of the designs and I am really happy with the way it turned out. I really like working with packages and I am really excited to work on the final with Jacquelynn.
My logo represents me really well, because it includes the color blue, squares, and helvetica font. Blue represents loyalty and peacefulness. Squares represent stability, strength, power, balance, and reliability. During the typography assignment, I took a font quiz, and helvetica was one of my results. My process in creating this design was sketching several different ideas, then I created a bunch of them on illustrator, and kept changing the ones I liked the best. I learned how to use the pen tool better, and also how to work with lost of art boards at the same time. I would like to learn how to round the edges of objects, on some of my sketches I had two letters coming together, nut i didn't like the way they came together on illustrator. I feel like I did really well on making it simple but unique. I would maybe try to make the letters look like negative space instead of on top of the background squares. I think it would look a little cooler, but I really like the way this one turned out too. I would probably need to work on how the shapes come together, and the color of the gradients.
The Google Logo went though a lot of changes. "There were a lot of different color iterations", says Ruth Kedar, the graphic designer who developed the now-famous logo. "We ended up with the primary colors, but instead of having the pattern go in order, we put a secondary color on the L, which brought back the idea that Google doesn't follow the rules." The company Google was originally named Back Rub and was then named after the number googol. Google is a very whimsical company and has many Google doodles that appear on the website in place of the original Logo. I think the google doodles are really cool and really prove how whimsical Google is.
